More revenue.
Better cash flow.
Hands-on growth leadership grounded in finance and accounting. We find the economics that drive your business, then build and run the systems that scale it.
Most advisors stop at the plan. We build it and run it with you.
Economics
Find the economic divisor, the one unit that drives your profit, and model what each customer, channel and offer really earns.
Growth
Demand generation, sales systems and marketing channels, built and measured against what it costs to win a customer.
Cash
Planning, forecasting and reporting that keep growth funded, so margin is visible before month-end, not after.
It starts with a conversation, not a contract.
Growth Consult
An hour-long working conversation. Together we sketch your economic divisor, the unit-economic model behind your profit, and find where growth is stuck.
Growth Diagnostic
Your full economic model: margin by customer, channel and offer, and where the money leaks. It ends with a written proposal, the plan, scope and investment to fix it, for you to consider.
Growth Leadership
Ongoing, hands-on implementation: revenue engines, sales and marketing systems, FP&A, and the operating cadence that ties them together.
Finance & Accounting Operations
Books, AR/AP, payroll, reconciliation and audit-ready financials, run with our accounting partner so the numbers hold up as you grow.
Numbers first, then decisions, then execution.
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01
Diagnose
We take apart your economics, cash and revenue drivers and hand you a written proposal for you to consider.
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02
Set the targets
We agree on the metrics that matter and the numbers that define success before work starts.
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03
Run it with you
Implementation of whatever matters most for your business: sales and marketing systems, FP&A, pricing, reporting.
Deep where we've operated. Open to any business with a profit or growth problem.
Owner-led companies
Unlocking the next stage of growth. Zero-to-one builds, new channels and products, and agile, adaptable leadership that moves at the owner's speed.
Lending & financial services
Cost to acquire and originate, channel economics, sales-floor systems and preparation for a sale.
Commercial real estate
Lease-up, expense discipline, lender-ready financials and refinance modeling.
Funds & family offices
Operating discipline for portfolio companies, plus fund accounting and reporting through our partner.
Mikael van Loon, Founder
Mike builds growth engines. Over 27 years he has built businesses from zero on several occasions, turned around a distressed lender and sold it at a premium, and scaled a new consumer-direct division to $63 million of revenue in its first two years. He designed the channels, the sales systems and the unit economics that made that growth work.
What sets his growth work apart is that it starts from the numbers. He began in investment banking, then ran finance, FP&A and operations for a 35-entity digital-media and insurtech group, compounding net income at 15% a year while running the business with roughly half the headcount. He tests before he builds, measures everything, and stays through implementation.
Wharton. Based in Denver.
When the owners have a problem, they send him.
Start with a free diagnostic call.
One hour, no cost, no obligation. Tell us a little about the business and we'll find a time to talk through the economics and where growth is stuck.
- —A first sketch of your unit-economic model
- —The two or three biggest levers we see
- —A straight answer on whether we're the right fit